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Why Old-Fashioned "Customer Service" is Still the Key to the Client’s Heart
October is Customer Service Month – Elizabeth KrausExcerpt, “October is Customer Service Month” from 365 Days of Marketing 365 Days of Marketing is available on amazon.com in book and digital formats....
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The little white marketing lie you’re probably telling yourself
This week I had the opportunity to record a teleseminar which will soon be available to you courtesy of The Hair Artist Association. In the seminar, I spoke about 5 little white marketing lies that...
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Trick or Treat (but Don’t Scare) Your Customers
Last week when Facebook made some pretty significant changes to how its users pages appeared and functioned, it resulted in a deluge of user whines, groans and complaints played out not only in status...
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Little White Marketing Lie #2: Our Employees Set Us Apart
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting...
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Little White Marketing Lie #4: Our Customers Love Us
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting...
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Little White Marketing Lie #5: We’re just one great idea away from success
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting...
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Let’s get engaged!
The secret for small business (or any-sized business) success is not just attracting customers or getting one sale, it’s engaging them over the long haul. Engaged customers believe they are part of...
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What you should do before you daily deal
Toward the end of his article, “The Real Repercussions of Discounting,” Darryl Manco made a very important point. In essence, he asks why you’re trying to cure what ails your marketing with the wrong...
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The Little Things that Cost Your Business, Big Time
I love football. I’ve been an avid fan since I was young, mostly of college ball, but now that I’m married to a bona fide ‘cheese head’ – a native of Fond du Lac, Wisconsin – I’m watching a lot of pro...
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